In the Iutta Studio, everything tells a story and each little thing has a purpose. The folk symbols that we bring back to life and our recurring patterns shed a new light on our roots. Through this journey back in time we awaken feelings of nostalgia, pride, belonging, love or joy. We embrace our ancestors’ heritage and promote it further, by adding value and meaning to it.
The creative mind behind Iutta is Nicoleta Chirica, founder and designer of the brand, whose inspiration comes from folklore and ancestral heritage, translated through design into a universal concept.
Nicoleta designs two mainline handbag collections each year, as well as shoes, luggage and small leather goods and a capsule collection, consisting of a few item that are notably timeless in their design and construction.
”Every design has a story and is a manifest for redescovering our roots and understanding our true origins.”
The high levels of craftsmanship used to create our products reflect the passion and commitment for each stage of the design process. Custom made, with an eye for details and finishings, the leather bags and accessories all have embroidery embelishments.
In a world of mass production, Iutta positions the client in the centre of the creative process, getting him involved in the experience of crafting an unique piece. This then becomes a memory to cherish, not a trend to join.
The high standards of the collections, as well as the inspiration and the story behind Iutta, make our brand an ideal gift for the special women in our life, who can see its true value and significance. Iutta should be in each woman’s wardrobe, the same way our roots are inside our souls.
Iutta is an iconic contemporary women’s handbags, shoes and accessories brand with a signature folk design. All our creations are inspired from our heritage and core beliefs that are translated through a personal touch into exclusive collections. At Iutta, we approach every new line with the same level of commitment to craftsmanship and innovative design that is synonymous with the fashion brand’s vision. Our leather products which reinterpret stylish symbols have became a trademark in the fashion industry.