Everything has a story in our design studio.

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The folk symbols that we bring back to life and our recurring patterns shed a new light on our roots. Through this journey back in time we awaken feelings of nostalgia, pride, belonging, love or joy. We embrace our ancestors’ heritage and promote it further, by adding value and meaning to it.

The creative mind behind Iutta is Nicoleta Chirica, founder and designer of the brand, whose inspiration comes from folklore and ancestral heritage, translated through design into a universal concept.

Nicoleta designs two mainline handbag collections each year, as well as shoes, luggage and small leather goods and a capsule collection, consisting of a few item that are notably timeless in their design and construction.

”Every design has a story and is a manifest for redescovering our roots and understanding our true origins.”

The high levels of craftsmanship used to create our products reflect the passion and commitment for each stage of the design process. Custom made, with an eye for details and finishings, the leather bags and accessories all have embroidery embelishments.

In a world of mass production, Iutta positions the client in the centre of the creative process, getting him involved in the experience of crafting an unique piece. This then becomes a memory to cherish, not a trend to join.

The high standards of the collections, as well as the inspiration and the story behind Iutta, make our brand an ideal gift for the special women in our life, who can see its true value and significance.